Society and Economy: Framework and Principles - Hardcoverby Mark Granovetter (Author) Society and Economy a work of exceptional ambition by the founder of modern economic sociology is the first full account of Mark Granovetter's ideas about the diverse ways in which society and economy are intertwined. The economy is not a sphere separate from other human activities, Granovetter writes. It is deeply embedded in social relations and subject to the same emotions, ideas, and constraints as religion, science,