The Influencer Factory: A Marxist Theory of Corporate Personhood on Youtube - Paperbackby Grant Bollmer (Author), Katherine Guinness (Author) Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the "Corpocene" a moment in capitalism in which individuals