International Marketing Management - Paperbackby Ralph Berndt (Author), Claudia Fantapi Altobelli (Author), Matthias Sander (Author) For every company that is active internationally, a systematically operated cross national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market relevant data must take place within the framework of