Social Media Management: Using Social Media as a Business Instrument - Hardcoverby Amy Van Looy (Author) This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations not individuals and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a