PRO Luxe Hair Straightener24 HOUR STYLE LOCKED IN The intelligent OPTIheat technology found inside the PROluxe straightener has been specially engineered by those hair experts at Remington. It provides targeted heat to your hair where its needed most, and the results will be seen all day. Your hairstyles will last longer, and feel straighter But the most important part? Your styles will stay locked in, from day all the way through to night. CREATE HEALTHY, SHINY LOOKING HAIR