Easy Bake Loose Baking & Setting Powder100% Authentic, as always What it is: An easy to use loose powder, perfectly curated for all skin tones to create an airbrushed, long lasting complexion, blur the appearance of pores and fine lines, and hold makeup in place all day long. What it does: The HUDA BEAUTY Easy Bake Loose Powders are inspired by Hudas strong belief that the technique of baking is a key step to creating a flawless finish, while also ensuring long lasting, melt proof makeup.