DifferentBy: Youngme Moon What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In todays world of overabundant consumer choices and superfluous apps, upgrades, add ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the