A Culture Turned: Using UGRs to boost performance & cultureTo the outside world, Australia based Very Important Corporation is a thriving and successful company. What the world doesn't know is that Bruce Bottomline, the COO, is on the brink of quitting because he knows in his heart that the company's culture is driving it headlong toward its own demise. Bruce is a cofounder of this company with long time friend and CEO Helen Hardcharger, so he doesn't want to abandon their dream. But he can't see any way to