Never Give UpBy: Tom Brokaw In this moving story, the New York Times bestselling author of The Greatest Generation chronicles the values and lessons he absorbed from his parents and other people who worked hard to build lives on the prairie during the first half of the twentieth century. A spare, elegant masterpiece.Ken Burns Toms father, Red, left school in the second grade to work in the family hotelthe Brokaw House, established in Bristol, South Dakota, by R.